we are looking at becoming an anchor for assets like BTC and ETH, but I don't understand what the business model would be for that. Do any of the current anchors for these assets charge any fees? For example, i looked at apay.io and there is no mention of fees or business model. How do companies that sponsor assets make money in general?

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Many(most?) anchors have withdrawal fees, including apay.io (https://apay.io/out).

Another possibility is working with other businesses and charging them a fee to use it - but this is probably more common with fiat anchors.

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